We've been working SO hard this last year to move GroVia into the mainstream MASS channel. And it is paying off! Click link.
We've participated in 2 email blasts to millions of Costco.com members, featured in the "What's New" section of the website, Buyer's Pick highlight, and plan to participate in the Baby-Only Costco.com mailer in late March 2011.
We are seeing consumers try out the Hybrid cloth diaper set and follow up with a large cloth purchase from a local specialty retailer.
Distributing bulky and disposable products has been a challenge with our current specialty retailers. Gaining awareness and shipping in bulk via Costco.com has been influential in attaining widespread recognition for these fabulous products.
By drop-shipping, we control what media goes into the package that our consumers/Costco's Members receive. We insert a "How To" card with pictures and phone #'s for support.
All in all - we are SO proud at what we have accomplished for this manufacturer AND for the cloth diapering/eco-friendly disposable diaper market.
Friday, February 4, 2011
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